Billboard
Transit Interior extending entire length of bus
Transit Exterior
Expandable Banner
Website and E-Postcards
Direct Mail Postcards
Amtrak Cascades needed to expand their awareness with travelers in the Northwest. People needed to know
that besides driving and flying there was a viable third travel option. One that was often a much more relaxing
alternative and one that traveled through some very beautiful scenery. At the same time we wanted to tap
into a sense of pride residents have about this part of the country. Create beautiful ads that didn’t scream at
our audience to take the train, but showcased the Northwest and presented Amtrak as the best way to see it.
Gold ADDY | Out-of-home campaign
OBIE Finalist | Interior Transit
Seattle Show Merit | Direct Marketing
