Summit Series Print
Ascent/Flight Series Website
The Summit Series line from The North Face was becoming ubiquitous across product. For a brand struggling to
keep its elite status among the core athletes, this was a problem. We needed to reposition The Summit Series
line to preserve it’s exclusivity. We focused on three pinnacle expeditions featuring elite athletes sponsored by
The North face. We used real athletes, on real expeditions in some of the harshest conditions imaginable to
help restore the brands’ reputation as the best line for the core of the core mountaineer.
Summit Series Rich Media Banner
